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Department of Financial Institutions Announces California Financial Literacy Month Consumer Outreach Poster

Apr 8, 2004

Applauds efforts of industry and legislators

Sacramento- California’s Commissioner for Financial Institutions Howard Gould today announced the availability of a consumer outreach poster to support California Financial Literacy Month (CAFLM) educational efforts. The theme of this year’s CAFLM is “Building Strong Financial Futures.”

During California Financial Literacy Month, Californians are encouraged to increase their understanding of saving, investing and credit choices. The new outreach poster highlights California Jump$tart Coalition’s “Ten Ways” mini financial lessons that help arm students with the knowledge they need to begin creating a strong financial future.

Financial literacy has become a priority for regulators and the financial services industry. “The poster was designed to promote financial literacy during April and to publicize the partnerships and efforts of the state of California, the industry, legislators, and organizations like Jump$tart, who are working together to bring attention to this important issue,” said Commissioner Gould.

The financial services industry connect with students of all ages during April to share “real life” financial lessons to help them grow up to make informed and better financial decisions. Governor Arnold Schwarzenegger proclaimed April as California Financial Literacy Month stating that “a vigorous and healthy economy is fueled by the choices of financially informed consumers”. Also applauded are the efforts of the California Legislature. Assemblywoman Patricia Wiggins and Assemblyman Paul Koretz have brought attention to the need for increased and continued education in personal finance through resolutions (ACR61) and legislation (AB2435).